My Design Approach
I leverage psychology and science in my design approach, helping to build a strong emotional connection between users and products.
Understanding Users behaviour
I understand human behaviour as the result of thoughts, emotions, environment, and experiences. I believe that by observing actions, listening to personal stories, and analysing patterns, we can begin to understand why people behave the way they do. Everyone’s behaviour is shaped by their unique background, and understanding this helps me connect with others with empathy and insight.
Creating User centered Experience
I approach creating human-centered experiences by focusing on real needs, emotions, and behaviours. I aim to design with empathy, ensuring that every interaction feels intuitive, inclusive, and meaningful. It's about putting people first and shaping experiences that truly resonate with their everyday lives.
Aligning Business Goals with User Needs
I believe aligning business goals with user needs creates value for both the organisation and its audience. By understanding user behaviour and expectations, I aim to design solutions that support strategic objectives while delivering seamless, meaningful experiences that genuinely solve problems and build trust."
What I have done
Few selected case studies for your review.
SmartFit
SmartFit is an AI power virtual fitting room moblie application carefully created to help users mix-match and select outfit from their virtual and physcial wardrobe
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SokoSQ
An AI-powered e-commerce platform that lets you effortlessly create your own online store, personalise the shopping experience, and manage sales—all in one place.
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Desborough Dragons
A martial Arts club that specialized in Kung-FU lesson, was looking for a way to increase conversion rate and user engagement.
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Blogs
AI as a UX Research Partner: Friend, Foe, or Frenemy?
Exploring the messy, fascinating relationship between AI and human-centered design.
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Micro-Interactions And Emotion: Tiny Details, Huge Impact.
Micro-interactions in designs help users connect with products emotionally and provide a sense of satisfaction.
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Embracing UX Failures: Why Sharing Missteps Drives Innovation and Growth
The Myth of Perfection
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