Designing products through the lens of behavioral science, combining empathy, creativity, and strategic thinking.

Designing products through the lens of behavioral science, combining empathy, creativity, and strategic thinking.

My Design Approach

I leverage psychology and science in my design approach, helping to build a strong emotional connection between users and products.

Understanding Users behaviour

I understand human behaviour as the result of thoughts, emotions, environment, and experiences. I believe that by observing actions, listening to personal stories, and analysing patterns, we can begin to understand why people behave the way they do. Everyone’s behaviour is shaped by their unique background, and understanding this helps me connect with others with empathy and insight.

Creating User centered Experience

I approach creating human-centered experiences by focusing on real needs, emotions, and behaviours. I aim to design with empathy, ensuring that every interaction feels intuitive, inclusive, and meaningful. It's about putting people first and shaping experiences that truly resonate with their everyday lives.

Aligning Business Goals with User Needs

I believe aligning business goals with user needs creates value for both the organisation and its audience. By understanding user behaviour and expectations, I aim to design solutions that support strategic objectives while delivering seamless, meaningful experiences that genuinely solve problems and build trust."

  • B2B

  • Figma

  • Qualitative Research

  • Good communication skills

  • B2B

  • Figma

  • Qualitative Research

  • Good communication skills

  • B2B

  • Figma

  • Qualitative Research

  • Good communication skills

My Skill Sets

01

User Research

I apply user research methods—such as interviews, surveys, and observations—to understand real user needs, behaviours, and pain points. This allows me to design more intuitive, user-centered solutions that are grounded in evidence and aligned with real-world experiences.

02

UX Design

I design user experiences that are intuitive, accessible, and aligned with both user needs and business goals. By combining empathy, usability principles, and iterative testing, I create solutions that not only look good but feel right to the people using them.

03

UI Design

I craft clean, visually engaging user interfaces that enhance usability and support seamless interactions. With a focus on consistency, hierarchy, and accessibility, I ensure every design element serves a purpose and contributes to a smooth, user-friendly experience.

04

Artificial Intelligence

integrate artificial intelligence into user-centered solutions to enhance functionality, automate processes, and create more personalised experiences. By understanding both the capabilities and limitations of AI, I ensure it adds real value while staying aligned with user needs and ethical design principles.

My Skill Sets

01

User Research

I apply user research methods—such as interviews, surveys, and observations—to understand real user needs, behaviours, and pain points. This allows me to design more intuitive, user-centered solutions that are grounded in evidence and aligned with real-world experiences.

02

UX Design

I design user experiences that are intuitive, accessible, and aligned with both user needs and business goals. By combining empathy, usability principles, and iterative testing, I create solutions that not only look good but feel right to the people using them.

03

UI Design

I craft clean, visually engaging user interfaces that enhance usability and support seamless interactions. With a focus on consistency, hierarchy, and accessibility, I ensure every design element serves a purpose and contributes to a smooth, user-friendly experience.

04

Artificial Intelligence

integrate artificial intelligence into user-centered solutions to enhance functionality, automate processes, and create more personalised experiences. By understanding both the capabilities and limitations of AI, I ensure it adds real value while staying aligned with user needs and ethical design principles.

Blogs

AI as a UX Research Partner: Friend, Foe, or Frenemy?

Exploring the messy, fascinating relationship between AI and human-centered design.

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Micro-Interactions And Emotion: Tiny Details, Huge Impact.

Micro-interactions in designs help users connect with products emotionally and provide a sense of satisfaction.

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Embracing UX Failures: Why Sharing Missteps Drives Innovation and Growth

The Myth of Perfection

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